genART
genART is a research project exploring how artificial intelligence is redefining art—how it is created, what it is, and how it circulates.


The Project.
Creativity has long been understood as a distinctly human capacity, with visual art—painting, sculpture, and related forms—standing as one of its most enduring expressions. Across cultures and historical periods, art has been valued not only for its aesthetic qualities, but for its capacity to shape meaning, articulate identity, and enrich human experience. The Greek notion of Ψυχαγωγία (psychagogia), or “nurturing the soul,” captures this deeper orientation toward art as something that informs and transforms, rather than merely entertains.
This understanding is increasingly under pressure. Advances in artificial intelligence are not simply introducing new tools into artistic practice; they are reconfiguring the conditions under which art is created, experienced, and attributed. AI systems now participate in the generative process, produce outputs with limited human intervention, and increasingly shape both the form and reception of artworks. In doing so, they challenge established assumptions about creativity, authorship, and intentionality.
At the same time, the ontology of the artwork itself is shifting. Contemporary works are often no longer bounded, material objects, but configurations of code, data, and physical infrastructures—screens, projections, and computational environments—that together constitute the work. These developments give rise to new modes of artistic practice while destabilizing long-standing categories through which art has been understood and evaluated, with implications that extend beyond production to the institutional practices through which art is curated, exhibited, and valued. Against this backdrop, the project examines how artificial intelligence and digital technologies are transforming artistic and institutional practices in the art world.
Research Objectives.
To examine these transformations, the project approaches contemporary art through the lens of digital objects. Rather than treating artworks as purely material entities, this perspective understands them as configurations of material and computational elements that together shape how art is created, experienced, and valued. This allows us to capture how artificial intelligence is not simply applied to art, but becomes constitutive of it.
Within this framework, artificial intelligence can take on different roles in the art world—as a tool, as a medium, and potentially as an autonomous actor. These roles reflect different configurations of agency, authorship, and value creation across artistic practice and the broader ecosystem. Building on this perspective, the project pursues four closely connected objectives.
1] Develop a typology of digital art as digital objects, providing a conceptual foundation for understanding how contemporary digital artworks are constituted.
2] Examine the role of AI as a tool in the creative process, focusing on how artists co-create with AI and how agency is shared.
3] Investigate the role of AI as an artistic medium, analyzing how digital artworks reshape institutional practices.
4] Envision the role of AI as an entity, exploring future scenarios in which AI assumes more autonomous roles.

Publications
Rieder, A., Pappas, I.O., & Griffith, T.L. (2025) Trajectories of artificial intelligence: Visions from the art world. Journal of Information Technology Case and Application Research, 27(4), 199–206.
Rieder, A., Griffith, T.L., & Pappas, I.O. (2025). Reconfiguring the digital art world. TREO Forum, 31st Americas Conference on Information Systems (AMCIS), Montréal, Canada.
GENART Team
Partners








